I’m working on a business writing question and need the explanation and answer to help me learn.

At the risk of not aging myself, the biggest one I recall is Hertz and OJ Simpson. Look, I was not born when the endorsement occurred between Hertz and OJ, but from what I was told, OJ had a deal worth $600,000 for three years. At the time, $600,000.00 was a lot of money. And at the time, OJ was a considerable star athlete, and the deal made Hertz over 40% increased profits. The relationship was so good that the endorsement continued for over 20 years since 1975. But the profits and deals with OJ fell flat once OJ was charged with assaulting his Nicole and later charged with the murder of Nicole and Ron Goldman.

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